According to a new study by Nielsen Online, our kids are going online in droves and spending more and more of their time on the internet.
In May 2009, active online users included 16 million U.S. kids aged 2 to 11, which represents 9.5% of the active online population. Over the past five years, the number of kids online has grown 18%, significantly higher than the 10% rate of growth in the overall online population.
Kids are also spending more of their time online. According to Nielsen, time spent online among kids aged 2 to 11 increased from nearly 7 hours per month in 2004 to more than 11 hours per month in 2009. Time spent by kids online increased 63% over the past five years, well above the 36% growth rate for overall time spent online.
For more information, view the full Nielsen Online press release.
It is not surprising that kids’ online time is increasing. Over the last five years we have seen dramatic improvements in the variety and quality of kids internet programming, with the rise of websites like Club Penguin and Webkinz and the introduction of kid-friendly browsers like Kidzui and Kido’z. Parents may be allowing their kids to spend more time on the websites of trusted sponsors like PBS Kids and Scholastic, which have expanded their online offerings over the past five years. Finally, as internet users have migrated to broadband, the online world has become more receptive to the graphics- and video-intensive features that appeal to kids. Parents who used to start their kids on the computer with PC-based games and software (like Jumpstart) may now be starting their kids online at Starfall or FunBrain.
Are your kids spending more time online these days? Leave a comment to let us know what sites are your favorites.


